Successful telehealth business models must be mindful of the community and types of services that will be impacted by this novel operation. The ultimate goal of a telehealth service is to increase patient access to enhanced quality of care; significantly increasing patient outcomes. Therefore, telehealth businesses must ensure that various healthcare providers (e.g., physicians, nurses, rehabilitation staff, etc.) are able to afford telehealth equipment and access to telehealth networks as well as maintain a reliable internet connection that is HIPPA protected. Telehealth businesses models may also incorporate funding from federal or state organizations who invest in virtual healthcare to reduce the prevalence of serious medical conditions in the general population. Additional parties that support the operation of telehealth businesses include services that lease utility lines to increase internet access, especially to underserved populations located in rural environments, services that organize billing and reimbursement costs, and services that are responsible for marketing telehealth products to expand the company (Barker, et. al., 2005). As demonstrated in the included video demonstration from John Hopkinson's Telemedince Program and Figure A, business models differ in accordance to the types of services it provides and the targeted patient population, which would require different technology and delivery of services. Business models must be diligent to enforce plans that will not only support all sources that are involved and benefiting from telehealth services, but also guarantee that they will profit from the business and to increase longevity and sustainability of services.
Figure A: Telehealth Information for Consumers. Adapted from Public Health Institute, 2016, Retrieved from https://www.phi.org/resources/?resource=telehealth-for-consumers-infographic