Navigating Organizational Ideology Through Bridge Discourse


Molloy KA, Heath RG. Navigating Organizational Ideology Through Bridge Discourse. International Journal of Business Communication [Internet]. 2014;51 (4) :386-408.


The present interpretive research contributes to the increasing niche of studies that acknowledge spirituality and religion in organizations. The current study examines communication in the workplace as it is mediated by the organizational context. In particular, we explore how a faith-based organization navigated the seemingly incompatible ideologies of faith and business. First, we identify the ideological commitments and values that coexist for organizational members. Second, we argue that bridge discourse facilitated the coexistence of disparate ideological commitments and values. Specifically, we describe how three dominant discourses, (a) a spiritual-business discourse, (b) a theological-science discourse, and (c) a discourse of excellence, navigated ideological differences in a nonprofit, faith-based organization. The findings in this article have implications for future studies ranging from the pragmatic to the critical.

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