What argument does your PSA make?
The PSA focused on the lack of awareness on mental health issues despite the fact that 1 in 5 people in our country have a mental issue.
What audience is it addressing?
It’s addressing the American public.
What strategies does it use?
They used a celebrity speaker who was personal affected by this and a stat on mental health.
How are those strategies conveyed, using media?
In the beginning of the ad there are a number of hurtful slurs that are used to describe people with mental health issues. Then the had the celebrity speaker talked about the importance of awareness and her own personal battle with mental health.
Is your PSA effective? Explain.
It was an effective ad as it got the point across that this is a problem for many people and requires attention form the public.