Exercise 3


    Animal Rights Blog- ASPCA

In searching for an appropriate blog post, I knew that I wanted to find one that centered around animal welfare. I ended up choosing a blog from the ASPCA because I know that they are a credible source. They also have many different sections on their website, one dedicated just to blogs. They have multiple different topics for each blog post, ranging from animal adoption to animal cruelty. I went through a few different blogs and many of them provided facts and photos of all types of animals. I ended up sticking with one that talks about animals getting a second chance after being in abusive situations. These innocent animals who were mistreated in the past deserve a chance at a better life. As a result, I knew that this was the blog that would most likely capture my attention.

Before I started reading the blog post, I noticed the author is the President and CEO of the ASPCA, Matt Bershadker. This offered some sort of relief because I knew that the information that I read was trustworthy. This article was first published in The Canine Journal, a website dedicated to anything and everything about dogs. Matt starts out by making a general statement about victimized animals and how they are affected by their abuse. This description of how animals are affected causes the reader to feel an overwhelming feeling of sadness. These animals are so broken and damaged that it seems as though nothing can reverse these traumatizing effects. Matt goes on to list the different programs that the ASPCA has created to ensure that these animals work toward a full recovery. He then lists the procedures that the ASPCA goes throught to improve the animal’s quality of life (Bershadker). As a result, the ASPCA is seen as a savior to these helpless animals, which they most definitely are. This part of the article is pivotal because there is a solution offered for these animals to have a shot at a happy life. Therefore, the ASPCA is effectively persuasive regarding their program to help these animals.

This blog is mostly educational on how these animals are able to get a second chance. There are specific methods of rehabilitation that the ASPCA uses. Also, this post can be seen as argumentative as well. Mark Bershadker, or the ASPCA as an organization, is arguing that these broken animals deserve to experience the life of a normal dog. They are instituting programs to make sure that this can happen. This argument is supported by a specific example about a dog who was rescued from a puppy mill. This dog was found in grave condition, her future not looking too bright. After going through the ASPCA’s rehabilitation program, the dog had significantly recovered and began to behave as a happy and healthy dog. She ended up finding her forever home as well (Bershadker). This success story proves that their program has proven to result in positive outcomes.

Reflecting back on the post, I was able to identify examples of ethos, pathos, and logos. The author of this article is the CEO of the  ASPCA, and therefore is a credible source. This is an example of ethos because not only does Mark have the credentials to back up his facts, but he also is effective in getting his message across through his word choice to describe the conditions of these animals. An example of pathos in this post is the story of the dog who was rescued from a puppy mill. This story starts out as hopeless, but then is turned around as a success story in the end. This rollercoaster of emotions contributes to the success of the argument that is trying to be made. Lastly, logos is used through the generalization of the conditions that abused animals are faced with, followed by a specific case. Mark Bershadker offers different comparisons of what the result of abuse may look like. He follows these examples with the reality of the situation, which is that many of these animals end up facing not getting adopted, or worse, getting euthanized (Bershadker). By starting out broad and then focusing in on a specific example, the reader is easily able to identify the message of the post, which is that animals deserve a second chance.